BUSI 430 FORUM 2 DISCUSSION

 BUSI 430 FORUM 2 DISCUSSION
 

Watch the E-Trade Video. (Note: This video is found on Pearson's My  Marketing Lab website for the BUSI 430 course, in the Video Assignments  area.)
 

After watching the E-Trade Video, answer the following 2 questions.  Using the concepts discussed in the Module/Week 4 Reading & Study  material, fully explain and support your responses.
1. What is the E-Trade AIDA model, and how do the creative components of  the E-Trade commercial represent the message strategies covered in the  text?
2. Using the characteristics of a credibility spokesperson, how would you evaluate the E-Trade baby’s credibility?
 

NOTE: THREE DIFFERENT ANSWER POSTED CHOOSE ANY ONE