BUSI 430 ESSAY 1

BUSI 430 ESSAY 1

ESSAY  INSTRUCTIONS

Trends in consumer purchasing are continually changing. It is imperative that any firm evaluate and align promotional efforts with the intended target audience.

1. There are 7 trends in the consumer buying environment described in the text. In your own words for each trend:

a) Describe and explain the trend.

b) Provide an example or illustration of how the trend has changed over time.

c) Explain the importance of considering the trend while developing promotions within an IMC plan. 

d) Explain the implications of misunderstanding the trend when developing an IMC plan, providing an example (real life or made up) of what a misunderstanding might look like for each specific trend. 

2. Provide 1 example of a company that has modified their advertising and promotions to appeal to a changing trend, describing the “before” and “after.”

Your essay must be at least 1,000 words and contain a minimum of 5 scholarly sources with a title page and reference page. Current APA format must be used.

PLEASE USE AS A GUIDE OR REWRITE TO MAKE IT YOURS