busdiswk8

 1) Consumer vs. Business Marketing" Please respond to the following:
 

• Compare  and contrast marketing to consumers (B2C – business to consumer) and  marketing to businesses (B2B – Business to Business) with regard to the  marketing methods. Take a position on whether or not the B2B and B2C  marketing methodologies are converging due to advances in technology  (i.e., Internet marketing, new media). Support your position.
• Analyze  when personal selling is necessary for marketing. Determine at least  three product ideas that would need personal selling as a marketing  tool. Additionally, propose a set of criteria for choosing personal  selling as a marketing 
• tool.

 2 )The Mobile Payments Market" Please respond to the following:
 

• From the e-Activity and the Appendix, predict the future of the mobile payments market. Support your response.
• Speculate  at least three challenges involved in implementing the mobile payments  and suggest a strategy to mitigate them. Support your response.