BUS402 Discussion forum

Discuss the elements of strategic management and explain why it is crucial to an organization’s survival. Excluding the examples from the textbook, give an example of a company that failed as a result of poor strategic management. Explain the difference between a strategy and a business model. Please discuss in 200-250 words.

Required Resources

Text

Abraham, S. (2012). Strategic management for organizations. Retrieved from https://content.ashford.edu/

• Chapter 4: External Environmental Analysis
• Chapter 5: Assessing the Company Itself

Multimedia

virtualstrategist. (2016, October 19). How to perfom a SWOT analysis (Links to an external site.) [Video file]. Retrieved from https://www.youtube.com/watch?annotation_id=annotation_161788243&feature=iv&src_vid=GNXYI10Po6A&v=I_6AVRGLXGA

• In this video, the presenter examines how to analyze the information obtained from a SWOT analysis and will assist you in your SWOT Analysis assignment this week.
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