BUS 745 Corporate Social Responsibility

Comprehensive Learning Assessment 2 

You will complete the transnational plan you started in week 2. To complete CLA2 please follow the guideline provided below: 

IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES 

• Staffing 
• Training & Development
• Performance Appraisal 
• Compensation

MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS

• Economic and Financial Risks
• Social and Cultural Risks
• Political and Legal Risks
• Action Plan 

PRODUCT AND TARGET MARKET PLANNING

• Product Concept
• Product Life Cycle
• Branding And Packaging
• Target Market

DESIGNING A GLOBAL DISTRIBUTION STRATEGY

• Infrastructure Analysis
• Distribution Barriers
• International Intermediaries
• Distribution Channel

PLANNING A GLOBAL PROMOTION STRATEGY

• Promotional Goals
• Business Environment
• Media Plan
• Promotional Strategy

SELECTING AN INTERNATIONAL PRICING STRATEGY

• The Economic Environment
• Cost Analysis
• Demand Analysis
• Competitor Analysis

DETERMINING ORGANIZATIONAL FINANCIAL RESULTS

• Revenue Sources
• Operating Costs
• Start-Up Costs
• Profitability

MEASURING INTERNATIONAL BUSINESS SUCCESS  

• Financial Gains
• Economic Benefits 
• Social Benefits
• Social Costs