BUS 720 Marketing Strategy & Consumer Behavior

Discussion Question 1 - CLO 4

Using a personal example, explain how brand loyalty has relaxed your standards when it comes to claim-belief discrepancy. Explain the example and the ultimate outcome – did you purchase the new product from your favorite brand? Why or why not? 

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Discussion Question 2 - CLA2 Preparation & Course Learning Outcomes 

Welcome to week 12 of your course. This discussion question will help you prepare for your CLA2 paper and final CLA2 PPP. Read the CLA2 assignment listed in week 16 of the course. Then, please provide an outline that itemizes the concepts that you will include in your CLA2 paper and final PPP. 

Please be sure to include concepts learned in the course and any information from your CLA1 paper if applicable. 

Provide some brief details for each item that is outlined. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).