BUS 720 Marketing Strategy & Consumer Behavior

Discussion Question 1 - (CLO 1)

Why should we study foreign cultures if we do not plan to engage in international or export marketing? Bring some cultural differences between your home country and some other country of your choice, and explain why you are comparing these two countries cultural differences. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).