BUS 499 Week 2 Assignment 1- Strategic Management and Strategic Competitiveness

Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a four to six (4-6) page paper in which you:

1. Assess      how globalization and technology changes have impacted the corporation you      researched.
2. Apply      the industrial organization model and the resource-based model to      determine how your corporation could earn above-average returns.
3. Assess      how the vision statement and mission statement of the corporation      influence its overall success. 
4. Evaluate      how each category of stakeholder impacts the overall success of this      corporation. 
5. Use      at least two (2) quality references. Note: Wikipedia and      other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be      typed, double spaced, using Times New Roman font (size 12), with one-inch      margins on all sides; citations and references must follow APA or school-specific      format. Check with your professor for any additional instructions.
• Include      a cover page containing the title of the assignment, the student’s name,      the professor’s name, the course title, and the date. The cover page and      the reference page are not included in the required assignment page      length.

The specific course learning outcomes associated with this assignment are:

• Determine      ways in which the vision, mission, and stakeholders of a firm impact that      firm’s overall success.
• Use      technology and information resources to research issues in business      administration.
• Write      clearly and concisely about business administration using proper writing      mechanics.