BUS 499 Module 1 Assignment 3 Harley-Davidson: Business Overview

Assignment 3: Harley-Davidson: Business Overview

Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson's strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled "Harley-Davidson Today: A Brief Overview of the Business" to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:

• The CEO's vision and overview of 2009 performance
• The organizational structure and management team
• A brief description of each of the brands/business units and the products and services offered
• Key corporate goals and objectives such as new products, new markets, and new customers
• Total Revenues in 2009 and Net Profit in 2009

Submit your orientation presentation to the M1: Assignment 3 Dropbox byWednesday, November 27, 2013.

Assignment 3 Grading Criteria                                                      Maximum Points

Created PowerPoint presentation to provide an                                   10                        orientation overview of Harley-Davidson's business.

Included in your presentation: the CEO's vision and                              15 

overview of 2009 performance

Included in your presentation: the organizational structure                15

and management team

Included in your presentation: a brief description of each                     15 

of the brands/business units and the products and services 

offered

Included in your presentation: key corporate goals and/or                      15

objectives such as new products, new markets, and new 

customers

Included in your presentation: total Revenues in 2009 and                     15 

Net Profit in 2009

Presentation is clear, concise, and well organized; demonstrated         15

ethical scholarship in accurate representation and attribution of 

sources; displayed accurate spelling, grammar, and punctuation.

15

Total:                                                                                                                                   100