BUS 499

 

Week 3 Assignment - Strategic Management and Strategic Competitiveness

Overview

Choose one public corporation in an industry with which you are familiar. (Note: you will use this same corporation in every assignment throughout the course)

Use any or all of the following resources to conduct research on the corporation:

• The corporation’s website.
• Public filings from the Securities and Exchange Commission's Filings & Forms page.
• Strayer University's online databases.
• The Nexis Uni database.
• Other credible sources such as the corporation's annual report, will often provide insights that other resources may not include.
• It is expected that you will use your textbook as a resource for this assignment.

Instructions:

• Read Assignment Formatting and Tips [PDF] before starting the assignment. Refer back to this document as needed.
• Review the scoring guide (rubric) in the course guide before starting the assignment.
• Download and save the Strategic Management and Strategic Competitiveness Template [DOCX].
• (Note: this template is provided as a guide for the first assignment. Refer back to it if needed as guidance for later assignments.)
• Use the template to write a 4-6 page academic research paper in which you include the following:

Step 1: Assess how globalization and technology changes have impacted the corporation you researched. Support your assessment with specific evidence.

Step 2: Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. Support your response with specific evidence.

Step 3: Assess how the vision statement and mission statement of the corporation influences its overall success. Support your assessment with specific evidence.

Step 4: Evaluate how each category of stakeholder impacts the overall success of the corporation. Support your response with specific evidence.