BUS 401 Week 4 Journal - Risk and Return

We examined two very important topics in finance this week: risk and return. To summarize our discussion of the tradeoffs involved with risk and return, view the Evaluating Business Performance: Small Business Case Studies video:

Critically reflect on the importance of the risk and return balance. Consider the following:

• Can      we ever have any return without some type of risk?
• If      you take on a large risk, are you guaranteed a large return? Why or why      not?
• What      other factors play into risks that are not covered in the video?
• When      have you had to consider risk and return in personal or professional      decision-making?