Ashford 5: - Week 4 - Journal


Risk and Return

We examined two very important topics in finance this week: risk and return. To summarize our discussion of the tradeoffs involved with risk and return, view the Evaluating Business Performance: Small Business Case Studies video:


Critically reflect on the importance of the risk and return balance.  Consider the following:

  • Can we ever have any return without some type of risk? 
  • If you take on a large risk, are you guaranteed a large      return? Why or why not? 
  • What other factors play into risks that are not covered      in the video? 
  • When have you had to consider risk and return in      personal or professional decision-making? 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your journal entry

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