BUS 400 week 1
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1-1Discussion.pdf
ModuleOne.pdf
1-1Discussion.pdf
BUS 400 - week one :
In this discussion, you will introduce yourself to the class.
In your initial post, introduce yourself and address the following:
● Provide your preferred name if it is different from your name as shown in Brightspace. ● Define your professional identity by describing your current and/or past professional
roles. ● Share some of your professional goals.
In your replies, select at least two peers' posts that sparked your interest, and get a conversation started. If you need some ideas, you may ask, "Do you have any big projects or career goals in mind?" "What does your day-to-day look like?" "Any advice you can share from your lessons learned?" These are just some examples of conversation starters; you may have alternative questions that will help you connect with colleagues.
To complete this assignment, review the Discussion Rubric.
Peer 1:
Sally Navarro
Hello everyone,
My name is Saurily, but I prefer to go by Sally to make it easier. I reside in South Florida. I'm pursuing my BA in Business with a concentration in Human Resources. I have a passion for helping others. This is my last term at SNHU before graduation! I am excited and ready to see what doors will open. I have been working for my current employer for 15+ years and looking for more growth on a personal and professional level. My current position is as a Human Resource Generalist, a little of everything under the Human Resource sun. This can be from recruiting, onboarding, offboarding, employee recognition, etc.
As my next short-term goal, I plan to focus on taking my SHRM. This will also give me the additional fundamentals to excel in my career. As well as help me align with business strategy to create a more conducive work environment for my team.
I am looking forward to these eight weeks! Good Luck everyone-
Peer 2:
Karie Lamb
Hello Class,
My name is Karie (she/her/hers) and I am currently a T3 (or supervisor) at an Amazon
Fulfillment Center. I have been with Amazon for three years; I started as a regular Amazon
Associate or T1 and I got promoted last December. I work in the CAP department (count and
pick). All my associates know how to pick or how to do some kind of inventory (aka count). I
have over 50 associates that I supervise. Before Amazon I was a Certified Nursing Assistant.
My BS is in Business Admin concentrating in Organizational Leadership, I would like to
use my degree to move up at an Amazon. The current plan is to stay in my position where I am
for a bit though, learn a bit more before I do that. I would also like to take a Six Sigma
Certification course, as Amazon is big on Six Sigma Lean.
This is my last class, kind of excited, kind of nervous. What will I do with all my time
after eight weeks? Maybe I will see some of you in NH in a couple of weeks!
Karie Lamb
ModuleOne.pdf
Module One Blog Guidelines and Rubric
BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA
Academic SupportCourse Menu Tools mySNHU Shapiro Library Help
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BUS 400 Module One Blog Guidelines and Rubric
Overview
Raising money to invest in innovation is hard. Companies both large and small work to strike a balance between executing an existing business model and thinking ahead to advance their business. As individuals think critically
about how their business should move forward, they should �rst get a 360-degree view of their environment. This journey starts with research on the current state of the business and critical thinking questions that can help
leaders drill down deeper.
Prompt
In this blog post, you will take on the role of the recently-promoted chief innovation of�cer (CIO) of an established U.S.-based company of your choosing. It is within your responsibilities to discover new ways to improve an
existing product or service in North America, oorr to introduce a new product or service to the market that will give the company a market edge over competition and �t within the company’s core competencies. For the purposes
of this blog post, and for this entire course, you will do the latter.
The new product or service must be something that cannot be easily duplicated and takes into account consumers’ willingness to pay (WTP). If a consumer doesn’t have a problem or need for the product or service offered, they
will not be willing to exchange money for the solution.
The �rst step of such an undertaking requires research and an examination of the selected company’s �nancials and current resources. Moreover, this new product or service offering must leverage the strengths of the
company.
Using MarketLine, Yahoo Finance, and the investor relations page on the company’s website, select and research an established company of your choice. Speci�cally, look at the company’s 10K Report with a focus on the
company’s business in North America. You will continue to research and work with this company throughout this course in the milestones and project.
In your blog post, identify the company you researched and describe its potential new and unique product or service. IInncclluuddee aann iimmaaggee ooff tthhee ccoommppaannyy’’ss ccuurrrreenntt SSWWOOTT from the Shapiro Library and address the following
questions:
• VVaalluuee pprrooppoossiittiioonn: What is the company’s main business?
◦ What value does the company deliver to the customer?
• PPrroo��ttaabbiilliittyy: Is the company currently pro�table?
• SSWWOOTT aannaallyyssiiss ssttrreennggtthhss: What are the company’s main strengths to be leveraged to create a new product or service?
• PPrroodduucctt oorr sseerrvviiccee ssiinngguullaarriittyy: What is unique about the new product or service?
• NNeeww pprroodduucctt oorr sseerrvviiccee pprroojjeeccttiioonnss: How can the new product or service improve pro�tability? Note: this is an estimation based on research of the company’s current market position.
What to Submit
Your blog post must be between 400 and 800 words in length and be submitted as a Word document. Your blog post should be written in a professional voice and should be appropriately formatted for a blog. Any sources cited
should use APA formatting.
BBeellooww aarree ssoommee aaddddiittiioonnaall rreessoouurrcceess ffoorr iimmpprroovviinngg yyoouurr bblloogg:
How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.
12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.
Blogging Best Practices PDF: This bulleted list gives you a quick summary of the best practices top bloggers use.
Module One Blog Rubric
CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee
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CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee
VVaalluuee PPrrooppoossiittiioonn Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes the company’s value
proposition
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include descriptions that are
missing key components or
cursory description in general
Does not attempt criterion 16
PPrroo��ttaabbiilliittyy Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines if the company is
currently pro�table
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include determinations that
are incorrect or lacking research
Does not attempt criterion 16
SSWWOOTT AAnnaallyyssiiss:: SSttrreennggtthhss Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains the company’s main
strengths that can be leveraged to
create a new product or service
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include incomplete
explanations or SWOT analysis not
included
Does not attempt criterion 16
PPrroodduucctt oorr SSeerrvviiccee SSiinngguullaarriittyy Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identi�es what is unique about the
new product or service
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations lacking
detail or product/service that is
not unique
Does not attempt criterion 16
NNeeww PPrroodduucctt oorr SSeerrvviiccee
PPrroojjeeccttiioonnss
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes how the new product or
service can improve pro�tability
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include descriptions lacking
detail or product/service does not
improve pro�tability
Does not attempt criterion 16
AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an understanding
of audience and purpose
Shows progress toward
pro�ciency, but with errors in
grammar, sentence structure, and
spelling, negatively impacting
readability
Submission has critical errors in
grammar, sentence structure, and
spelling, preventing understanding
of ideas
10
CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring
attribution, with few or no minor
errors
Uses citations for ideas requiring
attribution, with consistent minor
errors
Uses citations for ideas requiring
attribution, with major errors
Does not use citations for ideas
requiring attribution
10
TToottaall:: 100%
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