BUS 400 Milestone One Guidelines and Rubric

BUS 400 Milestone One Guidelines and Rubric

Overview

Presenting a new idea for a product or service in just 5 to 10 minutes brings both challenges and opportunities. The first 30 seconds are crucial. If you fail to capture the audience's attention right away, then their interest may fade, making it harder to communicate your key points and secure their buy-in. To succeed, presenters must clearly define the problem, propose a solution, and highlight the benefits of their idea. A strong, clear value proposition is essential. Without it, senior management may remain unconvinced.

Scenario

The moment is here—your opportunity to present your new project to senior management. The leadership team is attending their meeting located in another state. You have five minutes to deliver a remote pitch. Are you ready to confidently and clearly showcase the value, potential, and impact of your project? This moment is your chance to grab their attention, spark their interest, and demonstrate why your idea deserves their support.

Directions

Create an elevator pitch for your new product or service using your project outline as a guide.

Specifically, you must address the following rubric criteria:

1. Introduction: Introduce your product or service.
2. How It Fits: Determine how the product or service fits into the overall strategic plan and mission of the company.
   1. Speculate if the product or service fits within the capabilities of the company based on your research from previous modules. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.
3. Justification: Justify your suggestion based on the numbers.
   1. What will be the revenue gain?
   2. Speculate on a Return on Investment (ROI) that justifies the project for investors and senior management.
4. Enhancing the Mission: Explain how the new product or service enhances the company’s overall mission.
   1. Does it project profitability?
   2. Support your position with information and data from the company's 10K. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.

What to Submit

To complete this project, you must submit a 1- to 3-page elevator pitch script in a Microsoft Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style. 

Milestone One Rubric

CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)ValueIntroductionExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerIntroduces the product or serviceShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include introduction that is missing componentsDoes not attempt criterion10How It FitsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines how the product or service fits into the overall strategic plan and mission of the companyShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include speculations that are cursory or not based on researchDoes not attempt criterion25JustificationExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerJustifies the suggestion based on the numbersShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include justification that is cursory or missing key componentsDoes not attempt criterion25Enhancing the MissionExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerExplains how the new product or service enhances the company’s overall missionShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanation that is incomplete or not based on researchDoes not attempt criterion20Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%