BUS 3041 Wee 6 Assignment 1

  

Respond to the discussion questions assigned by your facilitator and submit your responses to this Discussion Area. Start reviewing and responding to your classmates as early in the week as possible. You should review and critique the work of at least two other students in each discussion question. 

  

Assignment 1 Grading Criteria 

Maximum
  Points

 

Provided a clearly organized response with appropriate   introduction, body, and conclusion and use of headings.

6

 

Used vocabulary relevant to the current week's topics to provide a   detailed response (150–200 words).

6

 

Justified ideas with a well-explained response using appropriate   examples and references from texts, Web sites, and other references or   personal experience.

6

 

Presented a structured report free of spelling and grammatical   errors and cited sources in APA format.

6

 

Participated in the discussion with two or more posts by asking a   question, providing a statement of clarification, providing a point of view   with rationale, challenging a point of discussion, or making a relationship   between one or more points of the discussion.

6

 

Total: 

30

Question 1: Explain each of the three key stages of preparing for and delivering a media interview, including preparation, performance during the interview, and activities after the interview.

Question 2: While going to your office, you read an article in the business section of the newspaper, which claims that your company stole ideas from your competitor. You know this is not true. You contact the public relations department to discuss this problem. How would you apply your crisis communication plan to this situation? Be sure to include issues such as speed of response, spokesperson, audience analysis, use of the Web, and plans for monitoring the situation and evaluating the response.

Question 1: Explain each of the three key stages of preparing for and delivering a media interview, including preparation, performance during the interview, and activities after the interview.