BUS 300_ Ethics.

Research on the Internet a recent public relations campaign then please respond to the following:

The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. Based on the e-Activity, describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.

Based on the research, explain in detail how a public relations campaign applies one or more of these ethical theories.