BUS 300 - Choosing Media

Please respond to the following:

Imagine you are developing a public relations campaign for a business you patronize. Explain in detail the mix of media you would choose to use, identifying and describing the target market you hope to reach using each medium.

Your client has decided to use online publicity to promote the business. Choose the three forms of online publicity (Chapter 9, “ Online Publicity”) you think would be most useful for this business. Justify each of your choices.