BU470 Online Exam 8 SCORE 100 PERCENT

      

Question 1

5 / 5 points

Which of the following is not one of the unique strategies that have been developed for not-for-profit organizations in order to cope with changing environmental conditions?

Question options:

  

Cause-related marketing

 

Not-for-profit marketing alliances

 

Licensing

 

Direct investment

 

Question 2

5 / 5 points

       

Research on community arts organizations has indicated that Porter's strategies of ________ are utilized.

Question options:

  

cost leadership, innovation, and   focus

 

differentiation and focus

 

innovation and focus

 

cost leadership, differentiation,   and focus

 

Question 3

5 / 5 points

       

The not-for-profit marketing alliance is an extension of:

Question options:

  

mergers and acquisitions.

 

divestment.

 

cause-related marketing.

 

licensing.

 

Question 4

5 / 5 points

       

Which of these is NOT a characteristic of entrepreneurial ventures?

Question options:

  

Little impact on industry

 

Innovative practices

 

Pursue opportunities

 

Have growth and profitability as   main goals

 

Question 5

5 / 5 points

       

Charles Hanson just opened Chuck's Bikes and Trikes, a motorcycle repair facility. Charles has 25 employees even though the repair facility is located in a small rural town. Chuck's Bikes and Trikes is an example of:

Question options:

  

an entrepreneurial venture.

 

a small business.

 

an innovative business.

 

All of the answer choices are   correct.

 

Question 6

5 / 5 points

       

Small businesses are independent businesses that have fewer than ________ employees.

Question options:

  

100

 

200

 

300

 

500

 

Question 7

5 / 5 points

       

An example of a cause-related NFP is:

Question options:

  

Camp Fire.

 

the University of Minnesota.

 

Save the Whales.

 

Bill and Melinda Gates Foundation.

 

Question 8

5 / 5 points

       

A strategic advantage of entrepreneurial ventures/small businesses over large businesses is:

Question options:

  

economics of scale.

 

flexibility.

 

marketing options.

 

distribution.

 

Question 9

5 / 5 points

       

An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as:

Question options:

  

a not-for-profit marketing   alliance.

 

cause-related marketing.

 

effect-related marketing.

 

licensing.

 

Question 10

5 / 5 points

       

To evaluate strategy, there must be a connection between the evaluation and the ________ of the not-for-profit organization.

Question options:

  

revenues

 

goals

 

objectives (moderate)

 

goals and objectives

 

Question 11

5 / 5 points

       

Small businesses and entrepreneurial ventures are the driving force of change in the process of:

Question options:

  

market positioning.

 

strategic positioning.

 

creative destruction.

 

competitor interrelationships.

 

Question 12

5 / 5 points

       

According to the Global Entrepreneurship Monitor (GEM) 2011 report, there are more than ________ million entrepreneurs in the 54 countries covered.

Question options:

  

25

 

36

 

400

 

250

 

Question 13

5 / 5 points

       

All of the following are part of the strategic management process for small businesses except:

Question options:

  

strategy analysis.

 

strategy formation.

 

strategy evaluation.

 

strategy implementation.

 

Question 14

5 / 5 points

       

Small businesses account for ________ percent of the private sector output.

Question options:

  

10

 

20

 

25

 

50

 

Question 15

5 / 5 points

       

The strategic management process differs for small businesses and entrepreneurial ventures when compared to larger organizations because small businesses and entrepreneurial ventures have:

Question options:

  

inexperienced managers.

 

limited resources.

 

smaller organizational objectives.

 

low growth potential.

 

Question 16

5 / 5 points

       

A business that is characterized by innovative strategic practices and which has as its main goals profitability and growth is called:

Question options:

  

a small business.

 

an entrepreneurial venture.

 

strategically positioned.

 

a cash cow.

 

Question 17

5 / 5 points

       

Both public sector and not-for-profit organizations must develop a ________ to ensure their continued existence.

Question options:

  

competitive advantage

 

strong management pool

 

lobbying group

 

link with companies

 

Question 18

5 / 5 points

       

Chuck Hanson encourages his employees to come with new ideas and ways to do business to replace existing practices. This process is called:

Question options:

  

destructive creativity.

 

innovation.

 

creative destruction.

 

applied creativity.

 

Question 19

5 / 5 points

       

A strategic partnership between a not-for-profit organization and a corporate partner is referred to as:

Question options:

  

licensing.

 

strategic piggybacking.

 

a not-for-profit marketing   alliance.

 

cause-related marketing.

 

Question 20

5 / 5 points

       

All of the following organizations are examples of social service NFPs except:

Question options:

  

Junior League.

 

American Red Cross.

 

Mothers Against Drunk Drivers.

 

Academy of Management.