BRILLIANT ANSWERS ONLY

Read “O'Toole, J., & Vogel, D. (2011). Two and a half cheers for conscious capitalism. California Management Review, 60-78”, focus specifically on page 69 – categories of business activities. Utilizing this framework identify two companies that operate in cell one, two or three. Depending on where they play – how does this strategy align with their sustainability strategy, or is it absent. Reflect on your findings and write a 2-3 page paper integrating your, the Interface research and your company researched. Make sure to add headings and sub-headings. Also, please make sure to add an introduction and a conclusion to your paper.