Branding

This week, you were asked to read several journal articles discussing marketing campaigns.  To help get the juices flowing for this week's paper...I would like you to choose a company and discuss their branding.  In order to do this, you will first need to explain what branding is.  After you describe your chosen company's brand...please critique it.  Has this company accomplished what they were setting out to do?  Have they reached the audience that they intended?