Brand Extension Paper

Brand Extension Assignment: Choose a product write a 5 page APA paper (Not including title page and reference page) discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to  the companies mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations