BRAND EXTENSION

Choose a product write a paper discussing how you would create a brand extension of that product(YOU MUST UNDERSTAND WHAT A BRAND EXTENSION IS). Include your rationale for the brand extension.

Areas to include (EACH AREA MUST BE DISCUSSED IN DETAIL):

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the company's mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

MINIMUM 1600 WORDS, ABSOLUTELY NO PLAGIARISM. AT LEAST 4 SCHOLARLY APA SOURCES AND NO GRAMMATICAL ERRORS. MUST FOLLOW DIRECTIONS COMPLETELY. DUE AUGUST 22, 2020 AT 10AM EASTERN TIME.