Brand Comparison Analysis Of Burberry Vs Patagonia in USA for a SENIOR YEAR project (1800 - 2500 words)

Key Brand Comparison Analysis

Weighting : 10%

Learning Outcome(s) Assessed: CLO 1, 2, 3

Description of Assignment:

Each student will compare and contrast the global branding strategies and local market implementation (in one country of the student’s choice) for ONE of the following pairs of brands:

Burberry Vs Patagonia in USA

Written essay: 1800-2500 words, minimum font size 11.

Grading Criteria (What constitutes a good assignment?):

Demonstration of understanding of the content provided within the BRAND BASIC series of lectures (BBL1, BBL2, BBL3, BBL4, BBL5, BBL6 and BBL7). The ability to transpose this knowledge into your own explanations and brand understanding.

It is a senior year project so please keep that in mind. Need this project to be done by  8 p.m. Pacific time