Brand anlaysis project - Zara brand.

Compenent 2 – 1) Mission

2) Goals and Objective

3) Segmentation, targeting and position model

4) 4 p’s 

Brief of 4p’s – you can expand – 

Product – Male, female, kids, designer style and non – designer style and also accessories

Price – Mid-range, with some luxury collection.

Place or distribution- Located globally with location mostly in downtown or area with high traffic

Promotion – online sites, window display, consistent black and white theme. They dnt advertising, campaign or celebrity endorsement)

http://zaramujer.blogspot.ca/2013/05/zaras-reputation-and-brand-awareness.html