Brand

Often, brands are faced with lawsuits, either from consumers or from the government, if they make promises about their products that cannot be delivered.

For example, Skechers received an extensive amount of negative publicity when it was sued for its “deceptive advertising”.

http://www.businessinsider.com/skechers-class-action-lawsuit-shape-ups-2013-5

In this week’s posting, tell us about a brand that was the subject of a lawsuit and tell us the results of the lawsuit. Be sure to include a link to an article which describes the lawsuit. Every student should use a different brand in the first posting.

Tell us if consumers have remembered the lawsuit after several years, and the impact of the lawsuit on the brand's sales and reputation.