Book report: The Challenger Sale by Matthew Dixon and Brent Adamson

Your book reports should be a five to seven page write up discussing the key principles in

the book. The write up should include:

 A summary of the book.

 Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses with in our program.

 Key leanings and how you might use them in your future career.

Here is a link to the summary of it:

https://cdn2.hubspot.net/hub/250707/file-1162462172-pdf/offers/Challenger-Sale-Summarized.pdf