BM440 Assignment-08 Internet Marketing

ASSIGNMENT 08
BM440 Internet Marketing
 

Part A: Name and describe each of the three pillars of relationship management. What are the benefits of each?
 

Part B: Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?
 

Part C: Of these tools, which two (2) company-side and which two (2) client-side tools do you feel are most effective and why? Support your selections with concrete examples.