Blog

In preparation for this blog, review the following resources:

• Segmentation: The Ideal Way to Find Target Customers
• John Gerzema: The Post-Crisis Consumer Video

Analyze two to three major points that you feel are the most important in identifying your target customer.

Why is segmentation important? How might you segment your trend to present for adoption to your favorite retailer?

As you watch the John Gerzema TED Talk, think about how the "post-crisis consumer" can change and evolve your product idea and/or trend. Why is consumer behavior such a pivotal part of introducing your product to market?

Describe at least one key factor in the TED Talk that would affect the introduction of your trend or product idea to market.