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For fashion companies to survive, they must be innovative and aware of the latest trends. First, define what it takes for a fashion company to be innovative.

Then discuss if Nike should embrace the steampunk trend and design products that fit this theme. If you feel that Nike should embrace the steampunk trend, discuss how the company can incorporate it into product design.

If you do not think Nike should embrace the trend, identify another company you think should embrace steampunk and discuss how that company might incorporate the trend into product design.

Article: 

https://coolhunting.com/design/interview-tinker-hatfield-nike/

https://www.forbes.com/sites/carolpinchefsky/2013/01/15/fashions-biggest-trend-in-2013-2015-as-predicted-by-ibm-steampunk/?sh=1d9bac123b77