The assigned article this week from Moran & Walker (2019) dives into the methods for how students and professionals should be educated on the importance of being socially responsible and managing customer information. In the context of marketing, customer data is essential to develop unique marketing strategies, but also important to keep the identity and sensitive information of customers private. You task in this assignment is to conduct an article reflection in a 3-4 page paper addressing the following:
- What is the fundamental concern or problem the article is discussing?
- Why is this concern valid in businesses and marketing strategy today in your opinion?
- What is one key advantage did the article state you found most interesting as to why it’s important for business students and professionals to be taught how to manage customer data better?
- What do you believe the article does in the aspect of supporting the need to learn how to manage customer date for marketing strategy in the coming years?
This paper should be double spaced, Times New Roman, 12 PT Font, in APA format. A title page and references page is expected, but does not count towards the 3-4 page minimum. A minimum of 3 references are expected.
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