BIS 332 A Final project

 

Final Profile Report

Re-submit Assignment

• Due Jun 10 by 11:59pm
• Points 100
• Submitting a file upload

Political Economy Profile

Objectives

We have limited time in class to cover the broad scope in the global digital industries. There are various business segments, as well as a lot of excellent scholarship on these topics, that we could not comprehensively address. This assignment aims to help you develop greater expertise on a specific industry subset and/or company related to your areas of interest. Specifically, this assignment is designed to:

• Explore your learning and career interests;
• Familiarize you with a specific area of research in global digital industries;
• Develop your abilities to acquire reliable information and organize knowledge.

General Guidelines

You will develop a political economy profile for one non-U.S. company in the broadly defined global digital industries. You should pick a company based on your academic and professional interests, as well as in consultation with me. The company cannot be the one that has been studied in our course readings. You will write a political economy profile report on this company drawing upon research from: at least five news reports on the company and public information from the company’s official channel such as company website and stock reports if the company is publicly listed. This 4-6-page profile report should include two of the following four aspects: (1) corporate history and structure, (2) political profile, (3) economic profile, and (4) cultural profile. This assignment is worth of 200 points to your final grade.

Step 1: Decide a topic. Within the first 2 weeks of the class, explore your own interests in global digital industries and pick a company upon which you would like to build a political economy profile. You will discuss your topic with the instructor in class and get approval of the topic on Monday 4/13.

Step 2: Develop a project proposal. Write a 2-page project proposal which states the rationale for the selected industry and company. You must upload a word document of the project proposal to Canvas for evaluation by Sunday 4/19. The Project Proposal is worth 50 points of your final grade.

Project Proposal Guidelines:

§  Identification of a non-U.S. company

§  Introduction of the company’s background

§  Identification of possible location(s) of sources:

o   News reports

o   Public information from the company’s official channel

§  Outline what two aspects to focus on in the project and your timeline to proceed

§  Discussion on potential problems and/or challenges for your project

Step 3: Meet with the instructor. Each student will schedule an individual meeting with me in Week 5. The 15-minute meeting will take place via ZOOM video conferencing. During the meeting, I will provide feedback to your project and discuss your questions.

Step 4: Develop your final report. Work on your political economy profile which is about 4-6 pages in length and should include information on two of the following four aspects: (1) corporate history and structure, (2) political profile, (3) economic profile, and (4) cultural profile. Submit a word document of your final report on Canvas by Sunday 6/7. The political economy profile report is worth 100 points of your final grade.

Final Profile Report Guidelines:

§  Introduction:

-       What company is your profile about?

-       Why do you choose this company?

-       What does this company do?

-       In which region/ country is this company based?

-       What will you include in your profile?

§  Choose two of the following four aspects to examine and explicate:

-       (1) Corporate history and structure:

•       When and where was the company established? How has the company developed? Who are the owners of the company and how has the company’s ownership and control evolved?  

•       What subsidiaries and/or joint ventures does the company have?

-       (2) Political profile:

•       Who are the board of directors and important managerial personnel?

•       How are these people connected to political and/or corporate entities? What can you find about their ties to governments and/or other companies?

-       (3) Economic profile:

•       What are the company’s complete lines of products?

•       What are its expansion strategies? Who are the major labor force and what can you find about the working conditions?

-       (4) Cultural profile:

•       Who are the company’s main audiences and/ or consumers? What is its marketing strategy?

•       What is the company’s ideology and value, if any? What kind of the cultural impacts does the company have?

§  Summary and Conclusion

Reference Requirements: Your political economy profile must draw upon research from:

§  Five news reports on the company

§  Publicly accessible official information such as the company’s websites and stock reports if the company is publicly listed

Format:

§  4-6 pages in length

§  Double-spaced, numbered pages

§  1 inch margins on all four sides

§  12-point Times New Roman font

§  Use of proper and consistent citations

§  Include a list of references for any works cited 

Step 5: Present your project. You will create an e-poster and introduce your company profile to others on Canvas discussion board in the last week of the course. I will send out a step-by-step guideline for how to conduct the e-poster session in WK8. The poster presentation is worth 50 points.