Big idea, IMC and creative strategy
Apple: Get me a Mac
Big idea, IMC and creative strategy
(what is the big idea and creative direction of the campaign, advertising appeal, tone of voice)
time new roman, 14pt, single spaced. 1page or 1.5 pages
7 years ago
10
Answer(2)![blurred-text]()
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- ApplesGetaMacCampaign.docx
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