Best Practices Analysis for Building a Digital Brand

Write a 1,400- to 1,750-word analysis of a digital brand.

• Analyze social media practices used for a specific brand.
• Evaluate the brand's digital footprint across channels.
• Determine what their customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
• Does their messaging support their brand position with these customers?
• Does the social media footprint effectively move their customers through the buyer's decision-making process?

Format your paper consistent with APA guidelines.