BBA 2010 DB 4

Businesses exist to sell their products and services to willing consumers and customers. Thus, businesses have to often employ a marketing mix in order to ensure the right product reaches the right customers.     1.What is the” marketing mix” (Define and describe them)?      

2. Discuss any two of the four elements of the marketing mix, making sure you link your chosen two elements neatly in your discussion.     

Substantiate your all your comments and responses. Avoid the use of Wisegeek, NetMba, Wikipedia, excessive use of dictionaries and encyclopedias, and sources of that nature, which are not considered reputable sources, when substantiating your comments and responses.