BA 2800 MOD 3 ASSN 1 2024

Module 3 Assignment 1: Market Research and Website Development

Overview:

For this assignment, you will prepare a deliverable focused on market research and website development. You may choose one of the following format options for our deliverable: a written essay, infographic, or slide presentation. Please follow the instructions below and be sure to follow APA formatting guidelines. 

Refer to the APA Resources area in the "Student Resources" button on our course home page.

Instructions:

In Module 3, we learned about market research and website development. For this assignment, you will create a deliverable of your choice (written document, infographic, or slide presentation) that communicates the information below.  See the attached handout to view resources that can assist you in creating some of these types of deliverables.  Handout - 'How To' Resources for Creative Deliverables (Canvas).pdf Open this document with ReadSpeaker docReader   Download Handout - 'How To' Resources for Creative Deliverables (Canvas).pdf Open this document with ReadSpeaker docReader

1. Explain how market research can assist website development, features, and web offerings.

· How can research help integrate websites with “brick and mortar” stores?

· What role do customer expectations play?

2. Written essays should be 300-500 words.

· Include in-text citations of the author's last name, year published, and page number, including when you cite your online resources (text). This adds strength and validity to your opinions, avoids plagiarism, and facilitates the demonstration of having read the assignment. 

· Use your text and outside sources. Do not submit unsubstantiated opinions, hearsay, or conjecture.

· Provide substantive, thorough responses to each part of the prompt.

3. Infographics and slide presentations should include enough information to respond thoroughly to the assignment.