BA 2500 MOD 5 DB

 Part 1: Initial Post

1. Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.
   
   
2. Describe the product.
   
   
3. Search online to find an advertisement for the product, and copy/paste a link to the ad into your discussion response.
   
   
4. Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?
   
   
5. Then, choose three (3) elements of the promotional mix listed below:
   
   • Advertising
   • Consumer sales promotions
   • Trade promotions
   • Direct marketing
   • Professional selling
   • Public relations
   • Sponsorships
     
     
6. After you have chosen three (3) promotional mix elements, respond to the following questions:
   • What kinds of decisions does each of these areas of the promotional mix include?
   • How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).