B6601 M4_A2

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  •   Assignment 2: Case Analysis—Adapting to Market Conditions
    A business must be able to adapt to the market conditions in the host  country. Using the Argosy University online library resources, find an  example of a U.S. firm attempting to gain access to a foreign market  dominated by the host country’s corporations, retailers, and  distributors.
    Analyze the case. In your case analysis, address the following:
     
  1. Summarize the basic situation in the case including a discussion of the business strategy of the U.S. firm you identified.
  2. Discuss the host country’s market along with the retail market,  including its structural features. In your opinion, what are the primary  differences compared to the U.S. markets where the U.S. firm normally  does business?
  3. Discuss the changes that occurred in the host country’s marketplace over the last 20-30 years.
  4. Explain the efforts by the U.S. firm you identified to enter the host country’s marketplace.
  5. From your assessment, what seem to be the two most important factors  that make entry into the host country’s marketplace challenging and  potentially risky for a U.S. firm?
  6. Submit your work in a 4- to 5-page Word document. Apply current APA  standards for writing style to your work. All written assignments and  responses should follow APA rules for attributing sources.

          Assignment 2 Grading Criteria  Maximum Points    Case analysis:      Summarized the basic situation in the case study and the business strategy of the U.S. firm you identified.  20    Compared the host country to the U.S. marketplaces in relation to the case study.  20    Outlined  the changes in the host country’s marketplace over the last 20-30 years  and the two most important reasons why entry into the market is  challenging and risky for U.S. companies.  20    Explained the efforts by the U.S. firm you identified to enter the host country’s marketplace.  20    Wrote  in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources,  displayed accurate spelling, grammar, and punctuation. 20   Total:  100     
              
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