B6028T wk3 db ranju lewis

Discussion—Supply Chain

Understanding supply chain and how the consumer can play a critical  role in the supply chain is an important part of developing and  implementing a strategy. There are many products and services today  where the target customer is part of the supply chain. The Web sites  Wikipedia, Mary Kay Cosmetics, and Craig’s List are just a few examples.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

• Give an example of a product or service where the target customer is part of the supply chain.
• Describe the types of innovations or improvements that have come from involving the target customer in the supply chain.
• Describe the types of information technology mechanisms that have been used to involve the customer in the supply chain.

Write your initial response in approximately 300 words