b6026 wk3 assignment brilliant answers

In the mid-eighties, the Toro company launched a promotion in which  snow blower purchasers could refund a portion of their purchase if the  next winter brought modest snowfalls. The amount of their refund was  tied to snowfall amounts and so, the program was prey to certain risks  and uncertainties. You will explore those risks and choices from a  variety of perspectives.

Review the Toro Company's S’No Risk Program” from this module’s assigned readings.

• True Value
• Lawn World
  
• Star Tribune
  
• Green Industry Pros

Click here  to download the Toro Excel worksheet which contains data exhibits from  the article; the exhibit titles match the tabs long the bottom of the  worksheet. Use this tool to conduct your data analysis for this  assignment.

Analyze the risks of the program from the following points of view:

1. Toro
2. The insurance company
3. The consumers

Write a 6–8-page analysis paper that addresses the following:

1. Why did the insurance company raise the rates so much? How would you estimate a fair insurance rate?
2. From the perspective of the consumer, how were the paybacks  structured and how might they be restructured to entice you at an equal  or lower cost of insurance? How does the program influence your decision  to purchase?
3. What are the common decision traps which each group in point (2) is  susceptible to? Develop a matrix or decision tree in order to compare  the groups. How does the program impact the consumer’s “regret”? (Hint:  Map the possible outcomes for the consumer.)
4. From either Toro’s or the insurance company’s perspective, how would you frame your argument to achieve your desired objective?
5. Was the program successful? Why or why not?
6. If you were the Toro Company director of marketing for Consumer  Products, would you repeat the program? Assume you manage the S’No Risk  program and argue your case to the director. To what biases are you  susceptible in this case?

Submit your analysis paper in Word format. Apply APA standards to citation of sources.