B6026 wk1 db Ranju Lewis

Discussion—The Dark Side?

Marketing professionals promote products and services in order to  educate and persuade consumers to purchase them. Many consumers believe  that marketing satisfies their needs by developing and promoting  products and services that they need. However, some consumers believe  that marketing professionals create needs by promoting products that  they do not actually need.

Using the readings for this module, the Argosy University online library resources, and the Internet, respond to the following:

• Examine whether marketing creates or satisfies consumer needs.
• Describe the “dark side” of marketing.
• Cite examples of companies that have compromised their ethics or values for increased sales and profits.

By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words.