AWARENESS SET VS. RETRIEVAL SET

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Watch the video at the link below and think about it in relation to Awareness and Retrieval sets

https://www.cbsnews.com/video/coronavirus-anxiety-and-fear-1/ 




  


AWARENESS SET VS. RETRIEVAL SET:


Just what level of awareness does your brand require in order to be successful?




When is the awareness set sufficient vs. when is the retrieval set necessary?

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