Audit
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Refer back to the brand chosen for the Week 1 assignment. (AMAZON)
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.
Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.
Include the following:
- Background
- Brand Inventory
- Brand Exploratory
- Strategic Recommendations
- Tactical Recommendations
Cite all sources according to APA formatting guidelines.
7 years ago
25
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- order_117542_302105.pptx
- order_117542_302117.pptx
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