Audience

You will examine the importance of creating an audience profile and situation analysis chart to help drive the decision-making process for a community health campaign. 

The purpose of this chart is to help you organize the information you are compiling. 

Remember to track any resources you use to fill in the chart.

Condition or health issues  

Key groups or stakeholders

Social and political determinants of health

Audience profile and segmentation

Demographics and epidemiology

Cultural considerations

Is there a secondary audience? Who?

Motivation of population (using a theory to back up response)

Predisposing factors, enabling factors, and reinforcing factors (PERF)

Barriers