ATAR FORECASTING METHOD
venkatsaialaUsing the ATAR forecasting method (and template), create a forecast for the new Apple Homepod.
Friends below may be of interest to you in forecasting
In the case of the Apple HomePod, the estimation for the target market, given that there were 11.7 million units sold in 2018 and Apple originally had 6% of the market share, it was predicted to be 702,000. As for the cost to build, estimates show that manufacturing costs added up to $216 for a 38% profit margin (Reisinger, 2018).
Reisinger, D. (2018, February 15). Here’s How Much Apple Pays to Build It’s HomePod Smart Speaker || Fortune. Retrieved October 10,2020, from https://fortune.com/2018/02/15/apple-homepod-cost/
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