AT&T Case Study

In this step, you need to find out the questions "how" and "why" of AT&T’s problems. Start with reading what has been written about it. In your reading assignment this week, two of the references deal with AT&T's problems are listed below.

1. In Strategy Shift, AT&T to Split Into 3 Firms (http://articles.latimes.com/2000/oct/26/news/mn-42300)
2. AT&T: Flagship or Titanic? Struggles to Join New Economy

Use these as a start and to give you an overview of the issues AT&T faced. These articles, along with others you will find in your research and on the Web, should allow you to answer the "how" and "why" of the situation and their actions in handling it.