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lu07_assignment21.pdf
lu07_assignment21.pdf
MGT 220: Introduction to Sport Management Learning Unit 7: Assignment
LU07 Assignment: Facility Assignment
Directions:
1. Attend a sport event at your college or high school. Rather than experiencing the game soley as
a fan, pay attention to the different ways the athletic department is generating revenue through
the facility. Bring a notebook and record the various revenue sources. What types of ancillary
services are offered? Is corporate sponsorship or advertising present in the facility? Does the
public address mention athletic department sponsors during stoppages in play? Identify two
ways the facility could generate additional revenue for the athletic department.
2. While you’re at the game, also take note of what is being done to compete with the at-home
experience. What elements of the event cannot be replicated at home? How is the facility
incorporating technology into the fan experience?
3. Remember to include your last name in the file name and attach it to the LU7 Assignment
submission area in the learning unit.
4. This does not have to be written in an essay format.
5. The response is to be relatively free of distracting mechanical and grammatical errors.
6. The response must provide sufficient evidence and/or explanation.
© Peyton Bakalar and Indian Hills Community College
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