Assignment: Researching a luxury brand and branding strategy

Task:

Research a luxury brand and its branding strategy, looking at the evolution, identifying challenges and current issues, as for having started your selected brand a new ZERO WASTE CAPSULE COLLECTION.

Assignment structure attached - please see document attached!

Chosen brand = BOTTEGA VENETA

3 main parts:

1. Brand Audit

2. Brand Strategy

3. Brand Execution

Word count: 2000 words

Please ask if any questions.

PS: Bran insight hand book also attached