Assignment- Chapter 6- Category Strategy

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  1. Answer the following questions:
    1. Describe a set of supply management goals that you feel are aligned with this corporate objective of an automobile manufacturer:
      "To be number one in customer satisfaction".

    2. Based on what you know of various companies, identify one company that you think falls in each of the following stages and state why you feel it fits there:
      • Basic Beginnings
      • Limited Integration
      • Fully Integrated Supply Chain
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    Phd christine
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