Assignment: Ad Analysis

Choose an advertisement, either on television, on the radio, on the internet, or in print.

Describe and analyze the advertisement by answering the following items:

• Where did you find the ad?
• Briefly describe the scenario depicted in the ad.
• What product is being advertised?
• Identify the main claim in that advertisement.
• Is the claim credible? Why or why not?
• What might make the claim more credible? What might make it less credible?