Assignment (500 WORDS MINIMUM)

Web Analytics – Labeling Visitors, Sessions, Pages, and Web Server Log Files vs. Java Scripting

Assignment Instructions:

· Define the importance of custom variables, attached chapter 9 (Advanced Web Metrics with Google Analytics by Brian Clifton) explains the importance of each variable, and how each is restricted to one particular scope level.

· Explain in as much detail as you can regarding the scope of each of these levels; Visitor Level, Session Level and Page Level.

· Compare and contrast web server log files vs. JavaScript tagging

· What would you recommend in terms of the variables you would set for an ecommerce site? Would this recommendation be dependent on the type of business or any other factors?

Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers.